About IDC

We realise that without the right people with the right outlook on life our business would be nothing. That is why we have assembled a dynamic, forward-thinking core team which is supplemented by a network of additional team members to respond to workload deadlines.


John Dickinson


John has over 25 years’ experience in architecture in a diverse range of professional organisations, having taken the lead role for the NHS in the procurement of over £100m of Primary Care Health Centres John’s expertise lies in guiding clients in determining their brief and managing the project through design, construction detailing, and construction.

Craig Buck


Craig began his professional career in 1990 as a junior Architectural Technologist at Grimshaw Townsend Architects, the forerunner to The Intelligent Design Centre. In 2006, the merger of Grimshaw and Townsend saw Craig become the senior Technical Design Manager at DAC’s office in Accrington. Craig joined John Dickinson and John Pickup in 2011 to establish The Intelligent Design Centre. Craig is IDC’s Technical Director and prides himself on his ability as a problem-solver. The delivery of quality architecture is increasingly reliant upon a technical understanding of construction at an early stage in the process, so combined with IDC’s focus on sustainable architecture, Craig’s skills are an essential part of the process.

John Pickup - RIBA, RIBA-CA

RIBA Architect

Having had 20 years’ experience as Equity Director in a number of architectural businesses, John's focus is on promoting effective collaboration with allied professionals and providing a more holistic whole-life approach to design. Supported by a number of key associates, he is a passionate advocate of integrated and intelligent design principles and the true importance of a robust Brief. Quality in architecture is achieved through incorporating excellent design skills with a willingness to accept that not one person has all the answers.